The 2025 ABR Festival was the biggest yet, and we are incredibly proud to have had Bridgestone right at the heart of it once again.
Eight years of partnership
This year marked Bridgestone’s seventh year as a key partner of the ABR Festival, with 2026 being their eighth. Their commitment to the adventure biking community, and their belief in the festival since its very first gathering in a farmer’s field, has been a huge factor in our journey from humble beginnings to becoming the world’s leading adventure motorcycling event.
The Bridgestone Stage
Across four unforgettable days at Ragley Hall, a record 17,392 riders came together to celebrate all things adventure motorcycling. At the centre of it all was the Bridgestone Stage, alive by day with inspiring talks and panels from the biggest names in adventure, before transforming at night into one of the most eclectic live music venues in the country, with performances ranging from mariachi bands and choirs to full Ibiza style rave sets. The bands are already being booked for 2026, and it promises to go up a gear again.
The Bridgestone Trail
The Bridgestone Trail delivered unforgettable memories for riders eager to test their skills (and tyres) on a purpose built 50 kilometre loop. Matching the quality and reputation of its namesake, the trail has become one of the most talked about features of the festival, generating a constant stream of content from both professionals and amateurs. Once again, we have exciting plans for the trail next year, which are already being looked at with our Head Marshall, Craig, and his outstanding team that keep the trails operating and its riders safe.
Brand presence
Bridgestone’s presence across the site, from bold branding to its buzzing stand, brought an unmistakable energy to ABR Festival 2025. The return of the popular Wheel of Fortune created a constant buzz around the stand, while activations such as rewarding riders who completed the trail with branded gifts kept engagement levels high. For those seeking expert advice on tyres, Bridgestone’s technical team was on hand throughout the weekend.
Looking ahead to 2026
We are delighted that Bridgestone has already confirmed its return as an official sponsor for 2026. With the bar set so high this year, we are already planning ways to go even bigger and better next summer.
On behalf of everyone at ABR Festival, I would like to thank Gary Hartshorne and the Bridgestone team for their unwavering support, their passion, and for helping us create an event that means so much to so many riders. We could not do it without you, and thankfully, we have never had to try.
Will Sandilands, Commercial Director, Adventurize / ABR Festival
If you want to be involved in ABR Festival, get in touch here.
