Global Events and marketing
Adventurize is a multi-award-winning event operator with one goal:
To give the global motorcycle community the best weekend of the year.
Creators of ABR Festival, the world’s largest adventure motorcycle festival. We have now opened discussions with international partners and investors to scale the ABR Festival globally.
Partners who Trust Us
Multiple Revenue Streams
The ABR Festival is built on a robust and scalable commercial model
Ticketing
From general admission to premium experiences.
Exhibitor Space
Dedicated areas for OEMs and brand showcases.
Sponsorhip
High-impact partnership opportunities.
Merchandise
Exclusive gear and event apparel.
Food & Drink
Bar and catering throughout the event.
Riding Access
Curated trails and riding experiences.
Media & Content
Extended reach through media and content.
The format
Why riders return year after year
World-Class Riding Experiences
Ride epic routes and trails, get free tuition, and try the latest bikes
Incredible Community Atmosphere
Like-minded riders motivated by travel and real-world experiences
Inspiring Talks & Big-Name Speakers
Adventure stories from world travellers and motorcycling royalty
Gear, Brands & Industry Access
Test bikes, try gear, meet industry experts.
Global Brand.
Industry Backed.
The ABR Festival is already the Summer Showcase for the Motorcycle Industry:
• Supported by all major motorcycle manufacturers
• Attended by leading global brands
• Covered by international media
• Recognised and requested by riders worldwide
Often described as “Glastonbury with motorcycles” by ticket holders, there is currently no equivalent event globally operating at this level.
The Opportunity
We are now opening territory based licensing opportunities for the ABR festival.
Partners will gain access to:
Proven Format
A fully tested and successful event blueprint
Revenue Model
An established and scalable commercial framework
Global Brand
Recognised brand identity with protected IP
Marketing Engine
Built-in marketing systems and content capabilities
Operational Support
Expert guidance and hands-on execution support
Built on 30 years of foundation
Adventurize began as a publishing business in 1995 and remains a media owner today.
At the centre of this ecosystem is adventure bike rider, a global community that powers everything we do.
Our Team
Based in Stratford upon Avon and with 30 years of experience behind us, we work side by side with our clients to deliver powerful events, inspiring content, and real results.
Alun Davies
Founder
Founder of Adventurize in 1995, Alun is a respected figure in the global adventure community. His lifelong passion for exploration and motorcycling shaped the business, earning him recognition including an invitation to Buckingham Palace for services to the sector.
Bryn Davies
Managing Director
Responsible for the day-to-day leadership of Adventurize, spanning media, marketing and event delivery. With extensive global travel experience across Europe, Africa, the Americas, the Middle East and Asia, Bryn brings a deep understanding of both the audience and brand.
Will Sandilands
Commercial Director
Leads commercial partnerships, OEM relationships and revenue strategy. With long-standing global brand relationships across the motorcycle sector, Will is the primary contact for organisations interested in licensing and delivering an ABR Festival in their territory.
Partner with us
Event
Operators
Private
Equity
INvestment
We’re just as selective about our partners as they are about us. We’re looking for the right event operators and investors to come on board, those who can add real value while benefiting from a proven product.
Few events in the UK motorcycle calendar have done more for the industry than the ABR Festival. It hosts more exhibitor stands than any other event.
The festival has become a commercial engine for the industry, with some manufacturers hitting their annual test-ride targets in a single weekend.
As the leading trade magazine serving the UK market, British Dealer News believes the ABR Festival represents exactly the kind of event the industry needs: one that puts riders and product together in a sustained, immersive environment and converts footfall into sales. All staged in the summer months, when the industry is at its most vibrant, and visitors can ride to the event – they feel involved before they even arrive! The combination of a captive audience, on-site demos, and a trade presence that spans virtually every brand on sale in the UK makes it a uniquely productive platform. As the event continues to expand and explore international licensing, its influence on the wider international market will only grow.
Behind the festival is a dedicated team that has built something genuinely unique and enjoyable, an event that riders trust, the trade respects, and the industry increasingly depends on. Hats off to the entire ABR team, building one of the UK’s most important motorcycle events in under a decade is no small feat, and doing it while keeping 20,000 bikers fed, watered, and grinning from ear to ear is impressive. Because when all the talk is done, the secret is a simple one: people keep coming back because they have a brilliant time. And that doesn’t happen by accident.
This year it will be my 5th ABR Festival and I can’t wait! As representatives of a Manufacturer, events of this kind are very hard work but for me and my colleagues The ABR Festival has an additional important ingredient: fun.During the day you are busy talking to a crowd of genuine, enthusiast, happy bikers. At sunset starts the live music. And if this wasn’t enough, the camping on site completes it all.
The entire experience is exactly what a motorcycle festival should be; where the line between who makes the bikes and who rides them fades away
The ABR Festival has gone from strength to strength, and it’s a brilliant chance to connect with our customers in relaxed, welcoming surroundings. It’s an event that brings the whole biking community together—not just adventure bikes. The test-ride experience is a real highlight, giving riders a safe, controlled way to try different bikes and discover something new.
From its beginnings to today, the partnership between ABR and Ragley Hall has flourished. Together we have built a solid relationship, which has created a unique festival that not only stands apart in the UK, but resonates with audiences around the world.
