Adventurize are very proud to say that our very own 2025 ABR Festival has officially set a new record, welcoming 17,392 riders, campers, and adventurers to Ragley Hall for a truly unforgettable weekend.

More than that, we are proud to have put smiles on thousands of faces, showcased breath taking destinations from around the world, celebrated the very best of the motorcycle industry, and, most importantly, given people a bloody good time.

From 26 to 29 June, we transformed the stunning Warwickshire estate into a vibrant, temporary town — as our founder Alun Davies loves to say, for one weekend, it becomes the seventh largest town in Warwickshire. Alongside the incredible infrastructure, we created a buzzing atmosphere full of energy, passion, and a shared love for adventure and the outdoors.

Motorcycles remained at the very heart of the festival. Over 100 of the latest adventure and touring bikes were available for demo rides, with more than 10,000 rides taking place on both road and off-road routes. Four dedicated off-road trails, created exclusively for the festival and totalling over 65 km, challenged and inspired riders of all skill levels.

But ABR Festival is about far more than just bikes. We designed experiences for every outdoor enthusiast: kayaking and paddle boarding on the lake, bushcraft and survival skills workshops, a dedicated mountain e-bike trail, and a travel stage packed with stories from some of the world’s most inspiring explorers. Across five speaker stages, festival-goers enjoyed talks and insights from global adventurers and leading industry experts. By night, four stages of live music and entertainment brought the whole community together to celebrate under the stars.

Alun Davies, Founder of Adventurize and ABR Festival, summed it up perfectly:

“We set out to create an event that delivers exceptional value, entertainment, and community spirit. We will continue to grow as long as visitors keep telling us they had the best time — and judging by the smiles on Saturday night, we’re on the right track.”

Festival Highlights

  • 17,392 attendees, making it the UK’s largest adventure motorcycle and outdoor festival to date
  • Over 4,500 campervans and motorhomes, creating a true outdoor community atmosphere
  • 100+ adventure and touring motorcycles available for demo rides, with more than 10,000 rides completed
  • 65 km of off-road trails, plus free riding tuition from top training schools
  • Five speaker stages featuring talks and stories from global explorers and experts
  • Lake activities including kayaking and paddle boarding
  • Bushcraft and outdoor skills workshops, inspiring self-sufficiency and adventure confidence
  • Dedicated mountain e-bike trail
  • Four days of live music and entertainment across multiple stages

Looking ahead, the excitement for 2026 is already building. Incredibly, 25% of tickets sold out within the first 24 hours. Trader and sponsor bookings for next year are now open, offering an unbeatable opportunity to connect with one of the most passionate adventure communities in the UK.

We at Adventurize are truly grateful to everyone who joined us this year, and we can’t wait to do it all again, even better, in 2026.

Interested in being a part of ABR Festival 2026? Contact us here.