Adventure Travel Base Camp made its debut at ABR Festival 2026, and the response from brands, retailers, celebrity speakers, and attendees made one thing very clear: they were in the right place.

A Sell-Out Debut

Demand from outdoor retailers was exceptional. The event sold out, with brands recognising the opportunity to put their products directly in front of a passionate, engaged audience of adventure travellers. The atmosphere Base Camp created gave a genuine platform to build awareness, showcase products and have real conversations with consumers who are actively planning their next adventure.

Talks from Alan Hinkes, Kenton Cool, Sir John Blashford-Snell, Andy Kirkpatrick, and many more drew large crowds, and the Helly Hansen Dome was packed all day with inspirational talks, and at night, became a karaoke bar (one of 5 music stages on site).

ABR Festival attracts over 20,000 attendees each year, people who invest in their gear, their travel and their experiences. For outdoor and adventure brands, that audience is gold.

What Our Brand Partners Said

Helly Hansen joined us as a branded partner for 2026, and their feedback captures it well:

“Partnering with ABR Festival in 2026 was initially a leap of faith, as the event didn’t align perfectly with our traditional marketing strategy. However, we’re incredibly glad we took the opportunity. The scale and reach of the festival exceeded our expectations, attracting a highly engaged audience with a genuine passion for the outdoors. In hindsight, our only regret was not finding more ways to monetise our involvement. Throughout the process, the Adventurize team were exceptional, listening carefully to our concerns and delivering creative, effective solutions from initial planning through to execution.”

When a brand’s only regret is not doing more, that tells you something.

Looking Ahead to 2027

Following the success of 2026, Adventure Travel Base Camp will return in 2027. We’re already in conversations with brands who want to be part of it, and with outdoor retail sold out in year one, spaces for 2027 will be limited.

If you’re an outdoor retailer, equipment brand, destination or adventure business, this is your opportunity to get in front of thousands of passionate adventure travellers in an environment built for genuine connection.

Get in touch to find out more about joining Base Camp in 2027.