Bridgestone signs on for three more years, taking partnership through to 2029

Bridgestone has signed a new three year deal to continue as an official partner of ABR Festival, confirming their support through 2027, 2028 and 2029.

It’s a partnership that now stretches back further than almost anything else in the festival’s history. Bridgestone have backed ABR Festival at every single edition since 2018, through 2019, 2021, 2022, 2023, 2024, 2025 and this year’s record breaking 2026 event. This new deal takes their commitment to eleven festivals and secures them as our longest standing partner heading into the next chapter of the event’s growth.

The Bridgestone Trail and Bridgestone Stage have become fixtures of the festival in their own right. The Trail has given thousands of riders their first taste of proper off road adventure riding, while the Stage has hosted everyone from Ted Simon to Carl Fogarty, by day a home for the biggest names in adventure and motorcycling, by night one of the best kept secrets in live music at any UK festival.

Off the back of a 2026 that saw 20,000 riders through the gates, 18,000 test rides completed and demand for 2027 already outstripping supply, it says a lot that Bridgestone were ready to commit for another three years without hesitation.

Alun Davies, founder of ABR Festival, said: “Bridgestone have been with us since the very early days, long before anyone else could see where this festival was heading. They believed in it when it was a fraction of the size it is today, and they’ve grown with us every step of the way. To have them commit through to 2029 means a huge amount to everyone here. On behalf of the whole team, I want to thank Gary Hartshorne and everyone at Bridgestone for their continued trust and support.”

With 2027 dates confirmed for 24 to 27 June at Ragley Hall and early bird tickets already live, planning for the Bridgestone Trail and Stage is already underway. Expect it to go up another gear.

If you’re a brand looking to build the same kind of long term partnership with the UK’s biggest adventure motorcycling event, get in touch with the Adventurize team.