Since day one, people have travelled to the ABR Festival from all over the world. We’ve welcomed riders who’ve flown in from the Falkland Islands, rode up from Cape Town, and even those who’ve timed the final miles of a round-the-world trip to finish with us, at the best celebration you can have on two wheels.
And almost all our international visitors have asked the same question: “When are you bringing this to my country?”
From our closest European neighbours to riders on the other side of the planet, the demand has been impossible to ignore
Now, we’re ready to answer it.
By 2026, the ABR Festival will rank as the 19th largest music festival in the UK. Yes, some big names might be taking a breather this year, but for a specialist event, built around a passionate community, that’s not just impressive, it’s unheard of.
In both 2024 and 2025, the festival was named Event of the Year by the Professional Publishers Association (PPA). And according to a recent Economic Impact Report, the event contributes between £12–18 million to the local economy.
Not bad for something that started as a few mates in a farmer’s field, and even now is run by a small team of just 15 staff.
Over the years, we’ve learned what works
- How to effectively sell tickets at scale to our audience.
- How to deliver real value for sponsors and partners.
- How to create an experience that riders will cross continents for.
- And how to curate a line-up, from music to speakers, that people talk about for the following 12 months.
That knowledge is what powers Adventurize today.
Which brings us to you.
We’ve spruced up our brand because we’re opening the door.
If the idea of an ABR Festival in your country sparks something, whether you’re an event partner, investor, or industry expert, we want to hear from you.
We’re already in conversations with major players about where we go next. But when we say global, we mean it.
So if you’re ready to be part of what comes next, get in touch, and let’s start the conversation.
