Adventurize recently partnered with Visit Wales to deliver a bespoke, white label content campaign showcasing Wales as a world-class destination for adventure.

The project centred around Rebellion Road — a three-day motorcycling road trip through the heart of Wales. Designed by Adventurize to spotlight the country’s rich history, modern culture, and awe-inspiring landscapes, the campaign aimed to position Wales as a must-visit destination for domestic and international travellers alike.

Working closely with Visit Wales, Adventurize led the end-to-end production of high-quality, multi-platform content including a feature in a YouTube documentary, and a suite of short-form social media videos tailored for both ABR and Visit Wales’ digital channels.

Key highlights included stops at iconic Welsh landmarks such as Harlech Castle, Caernarfon Castle, Offa’s Dyke Centre, and Penrhyn Quarry, blending historical storytelling with adrenaline-fuelled experiences.

The campaign successfully engaged ABR’s established audience of adventure riders while also driving traffic and engagement to Visit Wales’ owned platforms. The collaboration demonstrates Adventurize’s ability to craft white label content that aligns with a brand’s tone, goals, and audience—while delivering standout creative across video, print, and digital.

See the videos here.