Based in Stratford-upon-Avon, we are a marketing, events, and content agency specialising in travel, the outdoors, and motorcycling. With 30 years of proven experience, we help our clients create unforgettable experiences and deliver marketing that gets real results.
Adventurize began in 1995 as a magazine publisher, and nearly three decades later, we’re still proudly printing Adventure Bike Rider and Wired For Adventure – two titles that continue to inspire readers with stories from the road less travelled. Since then, we’ve evolved into a multi-faceted adventure media company, running the award-winning ABR Festival – the world’s largest adventure motorcycling event – and building some of the most influential content and social media platforms in the travel and outdoor space.
Today, we put our decades of storytelling, content creation, and event expertise to work for other businesses. Whether it’s crafting marketing campaigns that resonate, creating unforgettable brand experiences, or forging meaningful connections with adventure-hungry audiences, Adventurize is here to deliver impact—and elevate your brand every step of the way.
Alun founded the company in 1995 and remains at its heart to this day. Though semi-retired, his lifelong love of climbing mountains and riding motorcycles is what sparked the creation of Adventurize and drove it to where it is now. Still often found off-grid in his motorhome, Alun’s credibility in the adventure world is second to none.
Bryn climbed the Eiger and Mont Blanc before he was legally old enough to ride a motorcycle – and he’s very accomplished on one of those too. Having travelled extensively through Europe, Africa, the Americas, the Middle East and Asia, Bryn now steers the day-to-day running of the business. From editing the magazine to marketing our products and organising the festival, everything eventually passes across his desk.
Will is responsible for the commercial side of Adventurize, looking after everything from sponsors, exhibitors and caterers at the festival to branded content and advertising across our platforms. With a background in business development and a love for sport and travel, he’s as comfortable negotiating partnerships as he is riding motorcycles through the mountains of South Africa or chasing a tennis ball on the weekend. If you’re interested in working with Adventurize, Will’s the best person to speak to.
1995
Alun Davies makes a bold decision—to travel the world, climb mountains, and get paid for it. With few job offers on the table, he launches his own magazine from scratch.
1996
In January Issue 1 of Independent and Specialist Travel hits the shelves. Advertisers include Cicerone, the Falkland Islands Tourism Board, Czech Republic Tourism Board, Malaysian Tourism Board, Explore Worldwide, and Ordnance Survey—all of whom still work with us today.
1997
The magazine is rebranded to Adventure Travel - a name that truly captures the spirit of the publication.
2005
Alun is honoured by Queen Elizabeth II for his contributions to adventure and is invited to Buckingham Palace.
2008
www.adventurebikerider.com is registered, marking the birth of a new media brand dedicated to the world of adventure motorcycling.
2009
The ABR Forum launches, building an engaged and passionate community of motorcycle adventurers.
2010
The first issue of Adventure Bike Rider is printed. Simultaneously, the brand launches on social media—quickly becoming the most engaged motorcycle media platform in the UK. Adventure Travel’s digital following rises alongside it.
2011
The very first ABR Rally’s are held—bringing the community together in real life for the first time.
2018
The ABR Festival is born. 500 riders gather at Seals Farm, Chacombe for the inaugural event under a Temporary Event Notice. A movement begins.
2019
The festival moves to the stunning grounds of Ragley Hall, laying the foundations for growth and is branded by festival goers as “Glastonbury, with motorcycles and posh toilets”.
2020
Amid COVID lockdowns and uncertainty, Adventure Travel is rebranded to Wired for Adventure. Despite immense risk and restrictions, the team pushes forward, inspiring readers during a time when travel is off-limits.
2021
ABR Festival becomes the first major festival in the UK to go ahead post-lockdown, marking a triumphant return to some normality for thousands of adventure lovers.
Now
ABR Festival is the largest motorcycle festival in the UK, featured on Sky News and winner of the 2024 Event of the Year. Adventure Bike Rider remains the #1 adventure motorcycle media brand worldwide, while Wired for Adventure continues to inspire global explorers after nearly 30 years of adventure storytelling.
Our team is what sets us apart — experienced, passionate, and ready to deliver results. Want to meet the people behind the magic? Get in touch — we’d love to hear from you.
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